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Designer profile
Fashion & Textile designer Toru Icho was born in Shimogamo, Kyoto in 1947.
Up until the establishment of his own brand in 2000, Toru veered away from the center stage and as a freelance designer concentrated on superior design integrating material planning, development and overall design.
Since establishing the brand in September 2000, Toru has held true to his view of the world launching his own haute couture collection in Tokyo and the pret-a-porter collection internationally.
Brand History
September 2000 : Opened the store "CASA BOTANICA" in Tokyo, Minami-Aoyama under the theme of "Couture Casual"
June 2001 : First unveiling of an international collection at the PITTI IMMAGINE UOMO exhibition in Florence
September 2002 : Changed the store name to "ICHO"
March 2002 : Exhibited in WHITE/neoZone exhibitions in Milan
March 2006 : Unveiling of collection in Paris